We are barely a month into the new year and Instagram are changing things again. New Instagram hashtag rules could affect anyone who advertises or promotes themselves.
Instagram hashtags are probably the most effective way to get more Instagram followers or increase your engagement. Last year we were able to start adding them to stories which helped to market your brand. Now in 2018, new Instagram hashtag rules mean that more than ever you need to keep on top of how you use them.
So what's it about?
At the end of last year we were able to start following hashtags. We no longer need to search on a hashtag and scroll through all the content. It shows up automatically in our feed, excellent! Now under the new rule, once you have started following a particular hashtag and see posts from a user you would rather not receive posts from, by tapping on the 3 dots to open the menu you can then select "Don't Show For This Hashtag".
The idea behind this is that Instagram can learn what content is more relevent for their users. This won't make a difference to most users, but as a business with your own hashtag it could spell problems. If too many people opt out of your posts, this might red flag you to Instagram. Which in turn could potentially affect all your content and who gets to see it.
I'm not saying that we should all panic, but most photographers work as individuals or with a small team. You probably don't have a social media manager, but as Instagram adds new features we need to adapt. The idea that "we've always done it that way" makes bad business sense these days. Instagram hashtags are still the best way to engage with users, we just need to use them to our advantage.
In an upcoming article I'll be talking about a neat little social media management tool.
Featured image by Wokandapix on Pixabay