iPhones take amazing quality photographs. I'm not an iPhone owner or user but I've seen what they can do and I'm quite impressed. In fact, over 50% of images uploaded to the photo sharing site Flickr are taken with iPhones. With its latest incarnation, the iPhone X, Apple claims that you can take photographic studio quality portraits. And above is a behind-the-scenes video to explain how they achieved this.
Now I don't want to knock the developers at Apple, but how on earth can the algorithms of a piece of software replace the experience of a photographer and the thousands of pounds worth of equipment that he uses to take a portrait? Ok, so they spent time studying portraiture through history and working with "global image makers". One thing that should have been painfully obvious to them is that no two portraits are the same. There are always variations in the intensity of the light, the pose of the subject, the position of the camera. And not to mention the skin tone of the person being photographed.
I know this is just an advertising ploy, but it's an insult to the professional photographers who already find it difficult enough to make a living. If people believe that something with a camera and lens the width of a chocolate bar can replace the millions of dollars spent by multinational optical specialists, then good luck to them. Unfortunately, it won't be long before there is a story of a "wedding photographer" turning up with an iPhone and ruining someone's happy day.
And what about the video?
Apart from the obvious continuity error where the portrait photographs are not from the image the girl took of herself, Apple has disable comments on the YouTube page. Undoubtedly worried that they would receive a barrage of insults from hard-working professional photographers.
Feature image by Rodrigo Joaquin Mba Mikue on Pixabay