So much excitement
At last, Canon is moving into the professional mirrorless camera market, it has announced. It appears Canon has been open about product development with professionals in order to “get it right” first time. Apparently they have been working closely with a select group of photographers over what they would like in a professional mirrorless camera. Although actual specifications are impossible to get hold of, there is growing expectancy in the profession. With the launch of the camera not expected until early 2019, excitement is already reaching fever pitch. Whether this is clever marketing or simply natural enthusiasm, Canon has a lot riding on this and can't afford to make any mistakes.
There are already strong competitors on the market in the shape of the Sony a7R III and the Fujifilm X-T2. So, if Canon, and for that matter Nikon, want to seriously compete in a rapidly developing market, they need to pull out all the stops.
One of the biggest questions that most users will want answered is what will the native lens mount be. It would not go down well if current Canon users have to replace existing lenses. A half way measure could be a lens adapter, but for the moment we'll have to wait for more reliable information to be released.
At least we can look forward to an interesting year in product development next year. More competition in the mirrorless camera market should stimulate development in what promises to be an exciting future for photography.